According to a survey, the majority passengers of the high-speed rail belong to the middle-class who have high education, high income and high consumption. With high-speed rail as a marketing entry point, we can quickly and accurately identify the target personnel and make the brand image of high-end quickly penetrate the hearts of the people.
On September 25, the “Changhong” high-speed rail was officially launched in Hangzhou Railway Station. It starts from Hangzhou and ends at Chengdu, covering 1,921 kilometers and 19 cities. It is an important passenger line dedicated to the “One Belt and Road Initiative” running through the east and west.
Changhong, as the locomotive of household electrical appliances industry, has been a leader in the market and technical fields, will be driven by high-speed trains to thousands of households. In addition, “Make Your Imagination Fly” named by Changhong, starts from Chengdu to Beijing, and Chengdu-Mianyang-Leshan High-speed Railway also started at the same period.
High speed rail marketing helps Changhong drive into the fast lane in the new era
By the end of 2017, China's high-speed railway had a total operating mileage of 25,000 km, accounting for 66.3% of the world's total high-speed rail, ranking first in the world and benefiting more than 180 prefecture-level cities, 29 provinces and 370 county-level cities. In 2017, the average daily passenger volume of high-speed rail and motor car exceeded 4 million, accounting for 56.4% of the total passenger transport volume nationwide. High speed rail is no longer an ordinary means of transportation, but also a marketing platform gathering with people.
To speed up the growth of the industry market, we need not only the internal support of technology and service, but also the external impetus of brand marketing. Only by combining the two forces can Changhong train be fully powered.
Changhong carries on the strong brand promotion in many channels, including television, network new media, the paper, and the outdoor channels. The intensive launch of high-speed rail marketing means Changhong has achieved a new height of the brand dissemination and will face a new pattern for Changhong television.
Technology support development, ordinary trains turn into high speed railways and ride all the way.
As a leader in consumer electronics technology, Changhong also matches the high-end technology image of high-speed rail. The image of high-speed rail in the world has always been a symbol of high-tech. Changhong as a 60-year technology accumulation of old household appliances enterprises, has gone through technological innovations, just like an ordinary train changed from the green train all the way to today's high-speed rail. At the same time, high-speed rail is convenient, fast and technologically fashionable. These features bring passengers high-end and comfortable ride experiences, which is in conjunction with Changhong’s providing consumers with more high-end technological experiences, fashionable appearance and comfortable eye-care technology.
The latest Changhong’ mid-year financial report for the year 2018 showed that its operating income was 38.4 billion yuan, up 10.47% year-on-year, and the net profit attributed to shareholders of listed companies was 169 million yuan, up 9.26% year-on-year.
As the industrial leader of the whole province, Changhong will lead the world like high-speed railway in the future development. With Changhong's good wishes, this train will go higher and farther with the bright whistle sound.
Editor: Huang Yulin Editor-in-chief: Wang Qing